Top Pakistani Garment Brands Making Waves Internationally in 2025 | Rikhtiya
Pakistan, long admired for its deep-rooted textile traditions and craftsmanship, is quickly establishing itself as a rising power in the global fashion and apparel industry. In 2025, a select group of Pakistani garment brands have not only dominated the local market but have also expanded internationally, standing out for their quality, innovation, and style. Ranging from trendy streetwear to sustainable fashion, these brands are reshaping the global perception of “Made in Pakistan.”
Here’s a closer look at the top Pakistani garment brands making waves internationally in 2025.
1. Khaadi
Khaadi has grown from a household name in Pakistan to a global fashion icon. With a style that fuses tradition with modern design, Khaadi continues to build its presence across the Middle East, UK, and North America. In 2025, Khaadi opened flagship stores in Toronto and Riyadh, and launched localized e-commerce platforms offering international shipping. The “Khaadi Global” line, which merges Pakistani handloom with Western silhouettes, has received widespread acclaim.
2. Gul Ahmed
As one of Pakistan’s oldest and most respected textile brands, Gul Ahmed holds a strong position in both B2B and B2C exports. Known for premium lawn, prêt wear, and home textiles, the brand expanded into European markets like Germany and France in 2025, meeting the demand for sustainable cotton garments. Its vertically integrated operations give Gul Ahmed control over quality and production—a major asset in global trade.
3. Outfitters
Outfitters, a favorite among Pakistani youth, has made its mark internationally with streetwear, casuals, and activewear that perfectly align with Gen Z trends. In 2025, the brand expanded online by collaborating with international platforms such as Zalando and ASOS. Outfitters’ urban fashion, tailored for the Asian diaspora, is becoming a go-to export in the streetwear category.
4. Sana Safinaz
Sana Safinaz is synonymous with luxury. In 2025, the brand showcased collections at Dubai and London Fashion Weeks and introduced a sustainable luxury line targeting eco-conscious buyers in Europe and North America. Known for elegant embroidery and fine tailoring, Sana Safinaz continues to uphold Pakistani craftsmanship at the highest level.
5. Bonanza Satrangi
Evolving from a seasonal wear provider to a lifestyle brand, Bonanza Satrangi is recognized for its affordability and style across men’s, women’s, and children’s wear. In 2025, the brand expanded with designer collaborations and stores in the UAE and Malaysia. Its cultural motifs and colorful prints make it a favorite among South Asian expats and beyond.
6. Maria B
Maria B has gone from boutique beginnings to global fashion prominence. By 2025, her brand is renowned for fusion wear that blends Pakistani tradition with modern style. With global exhibitions in Milan, Istanbul, and New York, her formal and bridal collections are in high demand. The brand’s strong e-commerce infrastructure supports international shipping of festive and seasonal lines.
7. Alkaram Studio
Building on a strong textile foundation, Alkaram Studio is now a key player in global fashion retail. In 2025, the brand expanded into Turkey and Southeast Asia, offering designs adapted to local climates and modest fashion trends. A focus on digital marketing has helped Alkaram grow a loyal international customer base
8. Beechtree
Beechtree’s clean, modern cuts and bold prints appeal to women seeking modest yet fashionable attire. In 2025, the brand targeted markets in the UK, Canada, and GCC, boosted by its sustainability efforts like organic cotton use and reduced plastic packaging. Beechtree’s stylish versatility is gaining popularity across borders.
9. Ethnic by Outfitters
Ethnic by Outfitters strikes a balance between heritage and modern design. In 2025, it became one of the fastest-growing brands internationally, with high traction in the UK, UAE, and the US. With influencer marketing and capsule collections, Ethnic’s offerings—from everyday kurtis to formal suits—are favorites among global South Asian communities.
10. Junaid Jamshed (J.)
J., short for Junaid Jamshed, is a top Pakistani fashion brand with global reach. Specializing in Eastern and Western menswear and halal-certified perfumes, the brand saw major growth in 2025 by introducing modest yet modern styles aimed at Muslim youth in Western countries. With outlets across the UK, USA, UAE, and South Africa, J. is a major ambassador of Pakistani fashion abroad.
